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Social accounts that stay alive

Planned, written, and posted on a schedule, in the same voice as the site, so the business reads as one business. The work is remote, for clients in Florida and nationwide.

01

The problem is almost never ideas

Most business accounts do not fail because nobody could think of anything to post. They fail because posting is the thing that gets dropped in a busy week, and then in the next one, and a profile with a four-month gap is worse than no profile at all: it reads as a business that may have closed.

Consistency is the deliverable. Everything else is downstream of it.

02

One voice across every surface

When the website, the Google Business Profile, and the social accounts are written by different people at different times, they drift apart, and the business ends up sounding like three companies that share a name.

Handling them together is the whole point. The site and the posts are written together, so the language, the claims, and the offer stay identical wherever a customer encounters them.

Beyond the posting included in Enterprise Care, broader social media management is scoped and quoted after a conversation.

03

Posting and marketing are different activities

Most business accounts are maintained rather than used. The feed stays technically alive, nobody could say what it produced, and the honest answer is usually nothing, because filling a schedule and earning attention are not the same job.

Maintaining a feed

  • Posting because it is Tuesday
  • Stock imagery nobody would stop for
  • Captions written to fill the box
  • Follower count as the reported number
  • The same post pushed to every platform unchanged

Using the channel

  • Posting because there is something to show
  • Photographs of the actual work, actual premises, actual people
  • Captions that answer something customers ask
  • Inquiries and saves as the reported number
  • Written for the platform it is going out on

See it before you commit

Every engagement starts with a short video call about what you need and what it would take. For website work, you'll see a real page for your business built beforehand and walked through together. Nothing is owed either way.

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