Social accounts that stay alive
Planned, written and posted on a schedule — in the same voice as the site, so the business reads as one business.
The problem is almost never ideas
Most small business accounts do not fail because nobody could think of anything to post. They fail because posting is the thing that gets dropped in a busy week, and then in the next one, and a profile with a four-month gap is worse than no profile at all — it reads as a business that may have closed.
Consistency is the deliverable. Everything else is downstream of it.
One voice across every surface
When the website, the Google Business Profile and the social accounts are written by different people at different times, they drift apart, and the business ends up sounding like three companies that share a name.
Handling them together is the whole point. The same person writing the site writes the posts, so the language, the claims and the offer stay identical wherever a customer encounters them.