Industry
Websites for contractors and trades
Two different jobs arrive through the same website, and only one of them can wait until tomorrow.
The visitor has a problem right now — or a project for the spring
These are not the same person, and a site built only for the second one loses the first. The emergency visitor converts in seconds or not at all; the planned-work visitor will read for ten minutes and come back twice before calling.
A leak, a failed inspection, storm damage, a job another contractor abandoned. This visitor is not comparing brand values — they want to know that you do this specific thing, that you cover where they live, and how fast someone can look at it.
The phone number is a primary interface here, not a footer detail. Much of this traffic is on a phone, sometimes standing in front of the problem, and a tap-to-call that works beats any amount of persuasion.
A remodel, a re-roof, an extension being costed against two other quotes. This visitor has time, and they will spend it — reading how you work, looking at jobs like theirs, and deciding whether you are the sort of company that turns up when it says it will.
Here depth wins: process explained, previous jobs in detail, what a realistic timeline looks like, and what happens when something is found behind a wall. The same page that serves the emergency visitor in eight seconds has to reward ten minutes from this one.
Concept — not a client
What a trade site is asked to do
The structure assumes urgency: qualify fast, prove it with real work, make contact a single tap.
- The trade, stated first
- What you actually do, in the words people type when something is wrong.
- Tap to call
- A phone route treated as a primary action, because this traffic is often standing in front of the problem.
- A form that filters
- Location, job, urgency, number. Enough to price the visit, short enough to finish on a phone.
- Licensed, insured, bonded
- Numbers stated plainly. The specifics answer the fear of being taken advantage of.
- Real work, real photographs
- Before-and-after from your own jobs. Stock imagery undermines the thing it is meant to prove.
Point at a line to locate it in the frame
Photographs of your own work are the proof — and here you can use them
This is the mirror image of a regulated practice. A contractor's evidence is the work itself: real before-and-after photographs of real jobs, the messy ones included. Nothing else convinces as directly, and stock imagery of somebody else's kitchen actively undermines it.
License numbers, insurance and bonding belong beside that, stated plainly. In a trade where the visitor's fear is being taken advantage of, the specifics are the reassurance — and unlike almost every claim a medical practice would want to make, all of this is yours to publish.
The quote is the conversion, so the form has to be honest
Almost nobody buys a roof from a web page. The job of the form is to collect enough to price the visit without becoming an interrogation — and to filter out the work you do not want before it costs anyone an afternoon.
- 01
Where
The postcode or neighbourhood first. A quote request from three counties away is a wasted hour for both sides, and asking early is kinder than asking last.
- 02
What
The job in their words, with room for a photograph. One picture from the homeowner removes an entire round of email.
- 03
When
Emergency, this month, or planning ahead. This single question sorts the queue better than any other field on the form.
- 04
How to reach you
A phone number and nothing more. Every additional field is another reason to close the tab, and you can ask the rest on the call.