Service
The WordPress site you already have
New sites here are built custom. That is a poor reason to abandon somebody whose business currently runs on WordPress.
Most WordPress problems are ownership problems
The common story is not that WordPress failed. It is that the person who built the site moved on, nobody has the logins, the plugins have not been updated in two years, and the only person who understood the setup is unreachable.
That site is still generating enquiries, so replacing it is a risk and leaving it is a different risk. What it usually needs first is somebody to take ownership: audit what is installed, find out what is actually load-bearing, get it patched and backed up, and put out whatever is on fire.
Then an honest decision about whether to keep it
This is where an agency that only builds custom sites has an obvious incentive to tell you to rebuild, and an agency that only does WordPress has an obvious incentive to tell you not to. The decision should turn on the site, not on what the person answering is selling.
Keep and maintain it when
- It ranks, converts, and the content is genuinely good
- The plugin set is small and actively maintained
- Your team edits it comfortably and often
- The problems are security, speed and neglect
Move off it when
- A dozen plugins overlap and nobody knows which matter
- Every change risks breaking something unrelated
- It is slow in ways no caching plugin has fixed
- You are paying for licenses the site barely uses
Migrations that do not cost you your rankings
If moving is the right answer, the risk is not the design — it is the years of accumulated search position sitting on the old URLs. Every one of them gets inventoried and mapped to its replacement, with real redirects and the metadata carried across.
Content moves with it, including the pieces that were quietly earning traffic and that nobody remembered were there. Then positions get watched for a quarter afterwards, because that is how a mistake stays a fortnight's problem instead of a year's.
Answer five questions
Should you keep the site you have?
These are the questions actually used to make this call, in the order they matter. Answer them and the recommendation changes as you go — including, quite often, to leave the site alone.
- 01
Does it bring in enquiries today?
Ranking, converting, phone ringing. If yes, it has value worth protecting.
- 02
Can your team change content without fear?
Editing a page and not worrying what else moves.
- 03
Do you know what every installed plugin does?
A dozen overlapping plugins nobody can account for is the usual story.
- 04
Has it been updated in the last three months?
Core, plugins and PHP. Most incidents exploit a fix released months ago.
- 05
Is it fast on a phone, on cellular?
Not on your laptop on the office wifi.
Answered 0 of 5
Answer the questions above and a recommendation appears here.
This is the start of a conversation, not a quote. The answer changes once somebody has actually looked at the site.