Service
Web design that does not stop at launch
Custom sites designed and built once, then hosted and kept current through a monthly care plan. Based in St. Petersburg, Florida, working with businesses nationwide.
Built from scratch, not from a template
Most business sites are a purchased theme with the demo content replaced. That is why so many of them look related to each other, and it is why they are slow: a theme has to support every business that might buy it, so it ships the code for all of them and uses a fraction.
Every site here is built for the one business it belongs to. Nothing loads that the page does not use. The result is a site that looks like the business rather than like the theme, and that is faster because there is simply less of it.
The design work is the part you can see, and the smallest part of the job
A site is a piece of software. It needs hosting that stays up, certificates that renew, forms that actually deliver, dependencies that get patched, and content that changes when the business changes. Handed over as a one-off project, all of that becomes the owner's problem on day two.
That is why the build and ongoing care are priced separately. The launch is the beginning of the engagement, not the end of it. Design and development work continues every month, and so does everything holding the site up.
You see it before you commit to anything
Before there is any invoice, there is a preview: a real page for the real business, walked through together on a short call. Not a mockup, not a slide deck, not a stock template with the logo dropped in.
If it is not right, that is a useful thing to find out before money changes hands. Nobody has to imagine what the work will look like.
A template and a build are not the same product
Both produce a website, and from the outside on launch day they can look comparable. The difference shows up in the second year: in what it weighs, what can be changed, and whether it still looks like anybody else's site.
A purchased theme
- Ships code for every business that might buy it
- Looks related to the other sites using it
- Changes are fought against the theme's assumptions
- Speed degrades as plugins are added to fill gaps
- You are one of thousands on the same update cycle
Built for the one business
- Ships only what this site actually uses
- Looks like the business, because it was drawn for it
- Changes are made in the thing itself
- Fast because there is less of it, not because it was tuned
- Updated on your schedule, for your reasons
See it before you commit
Every engagement starts with a short video call about what you need and what it would take. For website work, you'll see a real page for your business built beforehand and walked through together. Nothing is owed either way.
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